Description du poste About the Role
Job Purpose
Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a brand (s) in the short and long term.
Major Accountabilities
* Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
* Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
* Liaison with external agencies to deliver initiatives for brand
* Accurate management of budgets for brand.
* Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
* Delivery of sales targets
* Full accountability for brand and delivery of all programmes related to it.
* Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
* Disease and market understanding to develop customer insights through appropriate techniques/tools
* Support and Build team to achieve team goals
* Management of external agencies to meet team goals
* Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
Key performance indicators/ Measures of success
* Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
* Full financial accountability of Advertising and Promotion budgets
* Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
* Deliver 90% of operational plan, on time and to a high standard.
* Manage all components of a key brand or components of a priority brand.
* Build and develop strategic forecasting from a robust patient model.
* Launch a line extension, new campaign, commercial program , and/or generic defense.
Role Requirements
Ideal Background
Education:
* University degree or equivalent in Science, Marketing or Business qualification.
Experience:
* 5-10 years field sales experience or related marketing services experience and brand management experience. 388227BR
Brand Manager
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Détails du poste Lieu de travail Casablanca Maroc Domaine de la société Autres Services de Soutien aux Entreprises Type de société Non spécifié Type demploi Non spécifié Salaire mensuel Non spécifié Nombre de postes à pourvoir Non spécifié