Description du poste Job Purpose
This role will be responsible for collating the relevant customer engagement data to measure OC effectiveness, ensuring data quality, integrity & accuracy. Business Steward & Insights Lead will support OC execution by creating a unified HCP view, developing OC campaign performance dashboards, and supporting data-driven campaigns. He/she will analyze CX metrics, HCP feedback, campaign performance, content effectiveness, etc. to drive higher HCP satisfaction (NPS).
Primary Duties & Responsibilities:
Data-driven Customer Insights
- Creates & manages a unified HCP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement
- Understands customer experience management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints
Performance Tracking & Reporting
- Leads OC analytics work including development of OC lead & lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior with streamlined reporting and tracking mechanism
- Develops and executes short and long-term measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed
- Measures the performance of OC campaigns across engagement channels and suggests ways to improve the campaign effectiveness / channel ROI
- Develops data-driven dashboards with near real-time tracking to monitor the performance of various OC initiatives, leveraging BI tools
- Analyzes CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling
- Assists in development and implementation of data-driven marketing campaigns, analyzing results to optimize campaigns and drive additional revenue opportunities
- Setups and designs A/B testing, performs scenario analysis and other deep dive analyses to address business questions related to OC execution and impact
Stakeholder Management
- Provides analytics inputs/insights to other stakeholders in the local country team to improve the OC campaigns & content effectiveness and channel selection/prioritization for enhanced customer experience
Project Management & Support
- Partners with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities
- Develops OC analytics related best-practices and actively brings them to markets in collaboration with global and regional teams to accelerate Brand team's capabilities to cultivate a rapid iteration of content & campaign for enhanced CX
- Drives integration of OC dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience
Why you? Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Bachelor's Degree in Statistics, Sales, Marketing, or any other related discipline.
- 8+ years of directly related or relevant experience, preferably in analytics, business intelligence and data science
Preferred Certifications:
- Digital Marketing Certifications
- Data Analytics Certifications
- Project Management Certifications
Preferred Qualifications:
Technical Skills:
- Cross-Channel Analytics
- Campaign Analytics & Reporting
- Marketing Analytics & Customer Insights
- Dashboarding and Analysis
- KPI Reporting & Monitoring
- Market & Customer Intelligence
- Predictive Modelling
- Customer Experience Management
Behavioral Skills:
- Collaboration *
- Detail Oriented
- Team Management *
- Decision Making *
- Stakeholder Management
T ools Knowledge:
- MS Office suite
- Data Visualization tools like Tableau, Power BI * Programming Languages like R, Python
- CRMs like Veeva, Salesforce *
- Data tools
- Database Activity Monitoring (DAM) tools
- Marketing automation tools like SFMC, Pardot
- Web Analytics tools like Google Analytics
#omnichannel
Application submission deadline 18/10/2023 #omnichannel
Why Us?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
Contact information:
You may apply for this position online by selecting the Apply now button.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Détails du poste Lieu de travail Maroc Domaine de la société Autres Services de Soutien aux Entreprises Type de société Non spécifié Type demploi Non spécifié Salaire mensuel Non spécifié Nombre de postes à pourvoir Non spécifié