Product manager - Casablanca, Roche

Product manager

22/02/2020 Casablanca Roche


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Product Manager
Morocco, Casablanca
de fr es ru tr it pt zh ja
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Job facts

Job Summary:

Responsible for the development and implementation of a marketing strategy to meet RDCME and local country objectives taking account of:
Corporate objectives
Profitability targets
Achieve mutually agreed upon Company goals within the Consumer channel, developing and implementing the Consumer marketing strategy whilst leading effective localization of Global marketing platforms e.g. segmentation and branding.
Create the retail/pharmacy/HCP channel marketing plan for the Diabetes Care portfolio of products and services and oversee its implementation. Manage and control the budget for all the customer channels

Key Relationships:

DC Head
Marketing Managers
Marketing Teams
Sales Team
Agencies for material design and development
HCP, Customers

Key Accountabilities:

Marketing Strategy & Implementation

Implement local marketing strategy and tactical action plans which conform to divisional objectives, and, through liaison with all other functions, address company objectives, by covering all customer segments

Ensure that product information is dispersed to the relevant internal and external stakeholders

Online and offline advertising and media plan; including media selection, artwork and placement

Assist in implementing the day-to-day marketing activities to achieve both the corporate and local market business objectives.

Recommend and lead alternative actions as needed to meet overall objectives of short term and long term plan. Plan and implement all necessary activities, in line with Global Roche Policies.

Perform complaint management functions which includes but is not limited to receiving a case from the customer and reporting it for capturing and investigation

Implement marketing campaigns as planned

Producing promotional materials and non-promotional
scientific or medical educational material (on-label) in coordination with Medical Affairs

Monitor Interactions with KOLs for promotional purposes

Implement Consumer Marketing Activities
Online and offline advertising and media plan; including media selection, artwork and placement

Brand strategy implementation across all channels, sales and marketing function


All Roche employees must ensure that their activities and behaviors in business are at all times in compliance with the local laws and regulations and with Roche standards.

The adherence to the Roche Group Code of Conduct is a condition of employment and each employee must read, understand and comply with the Roche Group Code of Conduct.

All Roche employees shall notify in good faith any deviation or violation of any regulatory requirements as defined by the applicable laws and regulations, and procedures and standards of Roche.

All Roche employees shall meet the training requirements set by the applicable laws and regulations and by Roche standards to perform duties of job.

Who we are

We have the passion of what we do and the ambition to help the health professionals to give more chances to the patients. We are a powerful pharmaceutical company which offers interesting career development opportunities, in Morocco and worldwide, thanks to our capacity to support and recognize our teams.
Roche is an equal opportunity employer.

Job facts

Morocco, Casablanca
Sales & Marketing
Product Life Cycle Management
Full time
Job level
Job type
Roche Pharmaceuticals
Posted since

Get in touch

Mrs. Samira Benaia

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