Performance & planning manager

12/06/2023 Bayt.com Casablanca
Description du poste

Job Description



By some estimates, consumers in Africa spend relatively up to ten times more of their disposable income on food compared to developed markets. On the other hand, smallholder farmers in fresh produce supply chains encounter multiple challenges that prevent them from achieving sustainable livelihoods through their farms. This economic challenge to food security is primarily caused by the highly fragmented and inefficient retail market across the continent, where roughly 90% consists of small independent retailers. YoLa Fresh is aiming to be Africa's largest fresh produce supply chain, which leverages technology and data to organize the agriculture commerce ecosystem. Our technology and Africa-centric solutions will disrupt the way fruits and vegetables move from farms to consumers' plates. We empower farmers and other players in the ecosystem in ways never done before. Our Supply Chain is equipped to move thousands tonnes of perishables from farms to businesses, every day, in less than 24 hours. YoLa Fresh has been founded by repeat Founders from leading technology unicorns (Jumia, Careem, NinjaCart, Avito, etc.). Alongside them, YoLa Fresh got a stellar set of investors (African and International VCs) & advisors (executives from blue chip companies).


We are a highly motivated, results driven community, who focus on proactive approaches to problem solving. We cherish entrepreneurial spirit and provide significant operating autonomy to senior leaders. There are ample opportunities and challenges to be solved at scale and in real-time. 


We are seeking a highly motivated and analytical Performance & Planning Manager to join our team at YoLa Fresh, a leading vegetables distributor in Morocco. As a Performance & Planning Manager, you will be responsible for driving performance and managing the vegetables category, ensuring optimal sales growth and profitability. Your role will involve analyzing market trends, developing category strategies, capacity forecasting, demand planning, and training our sales team to effectively promote our vegetable products.

Performance Management:


  • Monitor and analyze key performance indicators (KPIs) to assess category performance and identify opportunities for improvement.


  • Develop and implement strategies to increase sales, market share, and profitability for the vegetables category.


  • Conduct regular performance reviews and provide actionable insights to the management team.


Category Management:


  • Conduct market research to identify emerging trends, customer preferences, and the competitive landscape in the vegetables market.


  • Analyze product assortment and develop strategies to optimize the portfolio, including new product introductions and discontinuations.


  • Collaborate with the procurement team to negotiate favorable terms, pricing, and promotional opportunities.


  • Ensure appropriate varieties and qualities are purchased for our clients.


Forecasting and Planning:


  • Utilize historical data, market trends, and customer insights to forecast the capacity required to meet future demand for vegetable products.


  • Collaborate with cross-functional teams, including sales, procurement, and logistics, to develop accurate demand plans and inventory forecasts.


  • Monitor actual demand versus forecast and adjust plans accordingly to optimize supply chain efficiency.


Portfolio Structuring:


  • Work closely with the sales team to assess market needs and propose enhancements or modifications to existing vegetable products.


  • Identify gaps in the product portfolio and recommend new products or variants to address customer demands.


  • Conduct profitability analysis to prioritize product offerings and make informed decisions regarding resource allocation.


Sales Conversions and Training:


  • Develop effective sales conversion strategies and provide guidance to the sales team to improve conversion rates.


Détails du poste Lieu de travail Casablanca, Maroc Domaine de la société Autres Services de Soutien aux Entreprises Type de société Non spécifié Type demploi Non spécifié Salaire mensuel Non spécifié Nombre de postes à pourvoir Non spécifié